Heard of Quiz Funnels? They are different from surveys or assessments. It was news to me too. Quiz funnels are interactive lead magnets that engage potential customers through personalised questions. They provide valuable insights while capturing contact information.
Why should you consider using quiz funnels? Here are 8 compelling reasons:
1. High Conversion Rates
Traditional lead magnets like PDFs typically have conversion rates of 3-5%. Quiz funnels (when done well) can convert at a whopping 50-80%. Quizzes tap into our natural curiosity and desire for self-improvement. They’re fun, personalised, and different from typical lead magnets.
2. Gain Valuable Customer Insights
Every answered question provides data about your audience’s preferences, pain points, and needs. This information is gold dust for tailoring your offerings.
3. Segment Your Audience Automatically
Quiz results allow you to categorise leads based on their responses. This enables highly targeted follow-up campaigns and personalised offers.
4. Boost Engagement and Brand Awareness
Interactive content like quizzes keeps visitors engaged for longer as they want to see the results page and gain insights. It also increases the likelihood of social sharing, expanding your reach yet further.
5. Improve Sales Conversations
Use quiz data to personalise your sales outreach and the approach you take. Use the lead’s results to make more relevant and valuable offers.
6. Enhance Your Marketing Funnel
Quiz funnels should seamlessly integrate into your existing marketing strategy. They provide a smooth transition from awareness to consideration stages.
7. Generate Qualified Leads
By asking strategic questions, you can pre-qualify leads. This ensures you’re focusing on prospects most likely to convert.
8. Provide Immediate Value
Quiz results offer instant gratification. This positive experience builds trust and increases the likelihood of future engagement.
Next Step
Now that you have a brief overview of why you should consider launching a quiz funnel. Are you ready to learn more about them and the power they bring?
Join me and my guest Alefiya Khoraki for a LinkedIn Live Event on October 31st during which we’ll be going into much more detail about the traps to avoid and how to set up an effective quiz funnel.
Click on Lead Gen through Quiz Funnels to register.
See you on October 31st for an enlightening session!
