Stop Selling! Start Helping

How often have you accepted a connection message on LinkedIn and then were immediately sold to? If your experience is anything like mine then the answer is often – and the practice is on the increase! You accept a connection...

How to provide credibility and trustworthiness on LinkedIn

First impressions count. When you reach out to prospects on LinkedIn and they receive your connection message they will see your photo, your headline, your name, the mutual connections you share and also your connection message. This initial impression will...

Sponsorship of Edinburgh Touch Rugby Team – Dunedin Devils

For the third year running, we have sponsored the Dunedin Devils in the IN2TOUCH mixed touch rugby league in Edinburgh. The IN2TOUCH touch rugby league is a worldwide organisation that has leagues in England, Scotland, South Africa and New Zealand...

Why LinkedIn is the ray of sunshine in the GDPR aftermath for B2B Companies

GDPR and greater data rights for individuals The 25th of May 2018 will go down in history as the day General Data Protection Regulation (GDPR) came into force, bringing data protection into line for the digital age but also giving...

Why researching the size of your market is vital in your sales process?

If you work in business development or sales you know it’s a highly competitive business environment out there. With tough competition and stress to make targets, it’s easy to not be objective. In our heart of hearts, we know many...

5 reasons LinkedIn is #1 for B2B Lead Generation

Did you know that LinkedIn has 562 million members? Impressive, but it’s actually far less than the more well-known social media platforms Facebook, Instagram, Twitter and YouTube. So, with social media users on average also spending less time on LinkedIn,...

LinkedIn Platform 2017: The Good, the Bad and the Ugly

The complete overhaul to LinkedIn’s desktop platform and the roll-out to its users is nearing its conclusion. A week ago I got upgraded, which for a LinkedIn marketer couldn’t come sooner. So what’s the good, the bad and the ugly of LinkedIn 2017?

Are you making the wrong first impression on LinkedIn?

First impressions count. When we meet someone for the first time we get a ‘gut feeling’ for whether we are going to get on with them and invariably our gut feeling is right. On LinkedIn, someone’s first impression of you is your profile picture

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