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Stop Selling! Start Helping

How often have you accepted a connection message on LinkedIn and then were immediately sold to? If your experience is anything like mine then...

How to provide credibility and trustworthiness on LinkedIn

First impressions count. When you reach out to prospects on LinkedIn and they receive your connection message they will see your photo, your headline,...

What are the best filters to use when searching on LinkedIn?

LinkedIn is the number one social media platform for B2B lead generation. Businesses can find their ideal customer using search filters to narrow the...

Sponsorship of Edinburgh Touch Rugby Team – Dunedin Devils

For the third year running, we have sponsored the Dunedin Devils in the IN2TOUCH mixed touch rugby league in Edinburgh. The IN2TOUCH touch rugby...

Why LinkedIn is the ray of sunshine in the GDPR aftermath for B2B Companies

GDPR and greater data rights for individuals The 25th of May 2018 will go down in history as the day General Data Protection Regulation...

Why researching the size of your market is vital in your sales process?

If you work in business development or sales you know it’s a highly competitive business environment out there. With tough competition and stress to...

5 reasons LinkedIn is #1 for B2B Lead Generation

Did you know that LinkedIn has 562 million members? Impressive, but it’s actually far less than the more well-known social media platforms Facebook, Instagram,...

LinkedIn Platform 2017: The Good, the Bad and the Ugly

The complete overhaul to LinkedIn’s desktop platform and the roll-out to its users is nearing its conclusion. A week ago I got upgraded, which for a LinkedIn marketer couldn’t come sooner. So what’s the good, the bad and the ugly of LinkedIn 2017?

Are you making the wrong first impression on LinkedIn?

First impressions count. When we meet someone for the first time we get a ‘gut feeling’ for whether we are going to get on with them and invariably our gut feeling is right. On LinkedIn, someone’s first impression of you is your profile picture

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