How to Organise Your Content Engagement on LinkedIn
Most people who are proactively promoting themselves on LinkedIn know they should do 3 things:
Create Content
Engage with others’ content
Outbound messaging
Whether they are doing all three (or doing them effectively) is a subject for another day.
Today, I’m going to look at the second of these, as I feel content engagement out of the three gets the least attention, and is the least complicated to get to grips with.
The focus today will not be on what to say when commenting, but will be on discussing the options for organising the people whose content you plan to engage with, e.g. ideal clients (ICP), existing clients, partners, LinkedIn creators that you share the same ICP with, Influencers, or support partners (friends on LinkedIn). At the end of the article, I’ll share what I do.
There are 5 main options.
1. Ring Profile Bell
What is it
The profile bell is LinkedIn’s “notify me” feature that lets you subscribe to a LinkedIn creator’s future posts so you get notified when they publish. When you click the bell on someone’s profile, LinkedIn prioritises their new content in your notifications feed, making it easier to jump in early with comments.
Benefits
Native Experience: It works across desktop and mobile within LinkedIn, so add some profiles and off you go.
Early engagement: Notifications appear shortly after someone posts, so this helps you comment early, increasing the chances of the creator seeing your comment.
Simple routine: Enables a straightforward workflow of opening notifications and engaging with bell profiles daily.
Limitations
Notification noise: Ringing too many bells can clutter your notifications and dilute focus.
No central list: There is no native dashboard to view and manage all bell profiles in one place, so not easy to manage.
Limited control: Notification control is vague (“Show less like this”), so it is not ideal for running a high-volume or highly targeted engagement strategy.
Verdict
Small Engagement: Ideal for engaging with a small group of creators or prospects.
Not a full system: It’s useful, but limited. Its lack of structure is a limiting factor, so it needs to be combined with one of the more structured systems below.
2. Browser Bookmarks
What is it
The browser bookmarks method is simply using your browser’s bookmarking or favourites feature to save LinkedIn profile URLs (or post search URLs) into organised folders. Each day, you open the folder, click through the links, and comment on the most recent content.
Benefits
Simple setup: Easy to implement using tools you already have in your browser.
Full control: Allows you to organise profiles into strategic folders and sequences.
Repeatable routes: It lets you create repeatable “routes” of profiles you check every few hours, daily or weekly.
Limitations
No Central Point: Very bitty. No central point to pull all links together in one place.
No engagement tracking: Bookmarks offer no way to track who you engaged with or when.
, Excel, Google Sheets, Airtable) and listing the profiles you want to engage with, along with It can quickly become disorganised or underused because it is largely out of sight.
Verdict
Good starter system: Good for getting started in researching whom you want to engage with.
Best for small lists: Works well for small, relatively static lists of high-priority profiles.
Limited scalability: Becomes unwieldy as profile volume and complexity increase. A good starter, but it could quickly become obsolete.
3. Spreadsheet
What is it
The spreadsheet method involves creating a structured sheet (e.g. in Excel, Google Sheets or Airtable) and listing the profiles you want to engage with, along with key details about each. Typical columns: name, LinkedIn URL, job title, company, category, frequency, time of posting, last engagement date, and notes. You then use this sheet as your control centre for daily commenting, logging activity and updating statuses over time.
Benefits
High flexibility: Can be fully customised to your strategy, fields, and segments.
Filtering: Enables sorting and filtering by category, last touch, etc.
Simple: Enables you to easily implement a repeatable process and track engagement.
Limitations
Manual maintenance: Requires ongoing data entry and updates to stay accurate.
External to LinkedIn: You need to move between the sheet and LinkedIn while working.
Discipline required: Loses effectiveness quickly if you don’t follow a consistent update cadence.
Verdict
Scalability & visibility: It handles larger lists and more complex segmentation than simpler methods, and provides good control and visibility of the strategy.
Time: It takes a considerable effort to set up and maintain a spreadsheet system.
4. Sales Navigator Alerts Lists
What is it
Sales Navigator alerts are a feature that is activated when leads or accounts are saved in Sales Navigator. Alerts are displayed on the Sales Navigator home page, including one called ‘Lead shares’. ‘Lead shares’ are notifications from saved leads that they have created a post. Within Sales Navigator, you have the ability to view and comment on the post. Notifications can be viewed as a whole or can be segmented and filtered by custom lead lists, e.g. ICPs.
Benefits
Precision: Sales Navigator lets you build highly targeted lead lists based on advanced filters.
Centralised feed: Aggregates activity from saved leads into a single dedicated alert system.
Sales alignment: Fits naturally into other Sales Navigator workflows, making it easier to connect social touchpoints with opportunities and deals
Limitations
Paid service: Requires a Sales Navigator subscription.
Learning curve: Sales Navigator’s features can feel complex for new users, often resulting in untargeted leads and accounts being saved, clogging up alerts.
Timing: Alerts have a time delay. They usually appear 9 hours+ after a post is live, so they are not suitable for time-critical commenting.
Verdict
High strategic value: The precise nature of Sales Navigator ensures ICP engagement is tight.
Time Delay: The time delay is a problem when commenting on large LinkedIn creator accounts because they tend to engage only briefly after posting, with later comments going unanswered. Works best alongside another methodology that is designed for quick engagement.
5. LinkedIn.com Search
What is it
This approach uses LinkedIn’s built-in post search. You select ‘Latest’ in the ‘Sort by’ filter, select ‘Past 24 hours’ if you will check at least daily (you can also select ‘Past week’ or ‘Past month’) and then add names to the ‘From member’ filter. Doing this pulls in all these members’ content from the last 24 hours, sorting them from the most recent. You can set up various searches and save the search URLs.
Benefits
Timely engagement: The search populates very quickly after someone posts.
Free: Requires no external tools or subscriptions beyond your free LinkedIn account.
Updates all the time: Provides a constant stream of new posts by refreshing the search.
Limitations
No tracking: Does not track whom you have engaged with or how often.
No saved search: Unlike in Sales Navigator, searches can’t be saved in LinkedIn, so they need to be saved externally on the type of account you have and the size of the group you want to engage with.
Multiple searches: There is a limit of 28 people being added to the ‘From member’ filter before it breaks the search. Requires multiple searches to be set up for bigger numbers.
Verdict
Speed: The speed at which posts are displayed is a huge strength. With organisation and regular checking, it is useful for early engagement.
Not a full system: Weak in tracking and requires use with other methods.
My Recommendation
My recommended strategies depend on which account you have and the size of the group you want to engage with.
Small engagement group: For casual commenters, the ‘Ring Profile Bell’ and ‘Browser Bookmarks’ methodologies will likely suffice. It’s best to adopt a system, as all time is precious.
Free & Premium account users: Use a combination of the ‘Spreadsheet’ and the ‘LinkedIn.com search’ methods. Segment your audience in a spreadsheet and save your post URL searches there. Depending on how much time (and depth) you want to spend on tracking, you can also do this in the spreadsheet.
Sales Navigator users: Use a combination of ‘Sales Navigator alerts’ for non-time-critical posts, and the ‘Spreadsheet’ alongside the ‘LinkedIn search’ methods. Tracking can be done in both Sales Navigator and the spreadsheet. This is what I do.
There is no one perfect system, so use the combination that best fits your circumstances.
How to Organise Your Content Engagement on LinkedIn
How to Organise Your Content Engagement on LinkedIn
Most people who are proactively promoting themselves on LinkedIn know they should do 3 things:
Whether they are doing all three (or doing them effectively) is a subject for another day.
Today, I’m going to look at the second of these, as I feel content engagement out of the three gets the least attention, and is the least complicated to get to grips with.
The focus today will not be on what to say when commenting, but will be on discussing the options for organising the people whose content you plan to engage with, e.g. ideal clients (ICP), existing clients, partners, LinkedIn creators that you share the same ICP with, Influencers, or support partners (friends on LinkedIn). At the end of the article, I’ll share what I do.
There are 5 main options.
1. Ring Profile Bell
What is it
The profile bell is LinkedIn’s “notify me” feature that lets you subscribe to a LinkedIn creator’s future posts so you get notified when they publish. When you click the bell on someone’s profile, LinkedIn prioritises their new content in your notifications feed, making it easier to jump in early with comments.
Benefits
Native Experience: It works across desktop and mobile within LinkedIn, so add some profiles and off you go.
Early engagement: Notifications appear shortly after someone posts, so this helps you comment early, increasing the chances of the creator seeing your comment.
Simple routine: Enables a straightforward workflow of opening notifications and engaging with bell profiles daily.
Limitations
Notification noise: Ringing too many bells can clutter your notifications and dilute focus.
No central list: There is no native dashboard to view and manage all bell profiles in one place, so not easy to manage.
Limited control: Notification control is vague (“Show less like this”), so it is not ideal for running a high-volume or highly targeted engagement strategy.
Verdict
Small Engagement: Ideal for engaging with a small group of creators or prospects.
Not a full system: It’s useful, but limited. Its lack of structure is a limiting factor, so it needs to be combined with one of the more structured systems below.
2. Browser Bookmarks
What is it
The browser bookmarks method is simply using your browser’s bookmarking or favourites feature to save LinkedIn profile URLs (or post search URLs) into organised folders. Each day, you open the folder, click through the links, and comment on the most recent content.
Benefits
Simple setup: Easy to implement using tools you already have in your browser.
Full control: Allows you to organise profiles into strategic folders and sequences.
Repeatable routes: It lets you create repeatable “routes” of profiles you check every few hours, daily or weekly.
Limitations
No Central Point: Very bitty. No central point to pull all links together in one place.
No engagement tracking: Bookmarks offer no way to track who you engaged with or when.
, Excel, Google Sheets, Airtable) and listing the profiles you want to engage with, along with It can quickly become disorganised or underused because it is largely out of sight.
Verdict
Good starter system: Good for getting started in researching whom you want to engage with.
Best for small lists: Works well for small, relatively static lists of high-priority profiles.
Limited scalability: Becomes unwieldy as profile volume and complexity increase. A good starter, but it could quickly become obsolete.
3. Spreadsheet
What is it
The spreadsheet method involves creating a structured sheet (e.g. in Excel, Google Sheets or Airtable) and listing the profiles you want to engage with, along with key details about each. Typical columns: name, LinkedIn URL, job title, company, category, frequency, time of posting, last engagement date, and notes. You then use this sheet as your control centre for daily commenting, logging activity and updating statuses over time.
Benefits
High flexibility: Can be fully customised to your strategy, fields, and segments.
Filtering: Enables sorting and filtering by category, last touch, etc.
Simple: Enables you to easily implement a repeatable process and track engagement.
Limitations
Manual maintenance: Requires ongoing data entry and updates to stay accurate.
External to LinkedIn: You need to move between the sheet and LinkedIn while working.
Discipline required: Loses effectiveness quickly if you don’t follow a consistent update cadence.
Verdict
Scalability & visibility: It handles larger lists and more complex segmentation than simpler methods, and provides good control and visibility of the strategy.
Time: It takes a considerable effort to set up and maintain a spreadsheet system.
4. Sales Navigator Alerts Lists
What is it
Sales Navigator alerts are a feature that is activated when leads or accounts are saved in Sales Navigator. Alerts are displayed on the Sales Navigator home page, including one called ‘Lead shares’. ‘Lead shares’ are notifications from saved leads that they have created a post. Within Sales Navigator, you have the ability to view and comment on the post. Notifications can be viewed as a whole or can be segmented and filtered by custom lead lists, e.g. ICPs.
Benefits
Precision: Sales Navigator lets you build highly targeted lead lists based on advanced filters.
Centralised feed: Aggregates activity from saved leads into a single dedicated alert system.
Sales alignment: Fits naturally into other Sales Navigator workflows, making it easier to connect social touchpoints with opportunities and deals
Limitations
Paid service: Requires a Sales Navigator subscription.
Learning curve: Sales Navigator’s features can feel complex for new users, often resulting in untargeted leads and accounts being saved, clogging up alerts.
Timing: Alerts have a time delay. They usually appear 9 hours+ after a post is live, so they are not suitable for time-critical commenting.
Verdict
High strategic value: The precise nature of Sales Navigator ensures ICP engagement is tight.
Time Delay: The time delay is a problem when commenting on large LinkedIn creator accounts because they tend to engage only briefly after posting, with later comments going unanswered. Works best alongside another methodology that is designed for quick engagement.
5. LinkedIn.com Search
What is it
This approach uses LinkedIn’s built-in post search. You select ‘Latest’ in the ‘Sort by’ filter, select ‘Past 24 hours’ if you will check at least daily (you can also select ‘Past week’ or ‘Past month’) and then add names to the ‘From member’ filter. Doing this pulls in all these members’ content from the last 24 hours, sorting them from the most recent. You can set up various searches and save the search URLs.
Benefits
Timely engagement: The search populates very quickly after someone posts.
Free: Requires no external tools or subscriptions beyond your free LinkedIn account.
Updates all the time: Provides a constant stream of new posts by refreshing the search.
Limitations
No tracking: Does not track whom you have engaged with or how often.
No saved search: Unlike in Sales Navigator, searches can’t be saved in LinkedIn, so they need to be saved externally on the type of account you have and the size of the group you want to engage with.
Multiple searches: There is a limit of 28 people being added to the ‘From member’ filter before it breaks the search. Requires multiple searches to be set up for bigger numbers.
Verdict
Speed: The speed at which posts are displayed is a huge strength. With organisation and regular checking, it is useful for early engagement.
Not a full system: Weak in tracking and requires use with other methods.
My Recommendation
My recommended strategies depend on which account you have and the size of the group you want to engage with.
Small engagement group: For casual commenters, the ‘Ring Profile Bell’ and ‘Browser Bookmarks’ methodologies will likely suffice. It’s best to adopt a system, as all time is precious.
Free & Premium account users: Use a combination of the ‘Spreadsheet’ and the ‘LinkedIn.com search’ methods. Segment your audience in a spreadsheet and save your post URL searches there. Depending on how much time (and depth) you want to spend on tracking, you can also do this in the spreadsheet.
Sales Navigator users: Use a combination of ‘Sales Navigator alerts’ for non-time-critical posts, and the ‘Spreadsheet’ alongside the ‘LinkedIn search’ methods. Tracking can be done in both Sales Navigator and the spreadsheet. This is what I do.
There is no one perfect system, so use the combination that best fits your circumstances.
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