Sales Navigator Blueprint
For a business to grow it needs a consistent throughput of quality targeted sales opportunities. 90% of businesses report that they struggle to generate new leads.
Best-in-class sales & marketing leaders will tell you that a structured approach is the secret ingredient to their success. This is where the Sales Navigator Blueprint comes in.
Common problems we hear from LinkedIn users:
- They spend hours on LinkedIn but get minimal results.
- They don’t know where to start with Sales Navigator.
- Their prospecting efforts are getting low response rates.
- Their content is getting very little engagement.
- Not enough sales opportunities are in the pipeline and sales targets are missed.
The reason for these failures is that most people don’t lay the foundations and don’t follow a structured approach so they know what they should do and how to do it.
Outcomes
The Sales Navigator Blueprint will give you complete clarity about what to do, when to do it and how to do it, resulting in the following outcomes:
Sales Navigator Blueprint – 3 Phases
Below you can learn more about our 3-phased approach and read testimonials from some of our clients.
Phase 1: The Foundations
In preparation for generating new business on LinkedIn, you need to ensure you appeal to your ideal client. You need to turn your LinkedIn profile into a landing page that resonates with them.
Your profile needs to provide credibility for you, the company you work for, and the solutions you sell. Your profile should add value and insights. It should provide the information your potential clients are looking for to make it easy for them to do their research. It should help you to stand out from the competition and help your prospects to take the next step.
This groundwork is crucial to the campaigns’ success. Without this, all your efforts will be less effective.
Kathryn Hume
Regional Director, People Puzzles"I have just finished working with Phil on some foundation work around Profile Optimisation to set the scene for viewers, and maximise attention of connections. So far I have received 4 enquiries from this 1st stage which isn't designed to deliver enquiries/leads!"
Robin Waddell
Business Development Director, Greenbelt"Phil has been helping us at Greenbelt Group Ltd update and optimise our LinkedIn profiles. This now allows us to start using LinkedIn with a lot more confidence knowing that those who visit our profiles will get a much better experience of us."
Chris Cole
Director, iCore Ltd, IT Service Management"Phil has been tremendous in helping us to better align our products and solutions with our intended audience ensuring that we establish a solid foundation around who and what we are."
Paul Wilkinson
Head of Business Development, iCore Ltd"Working with Phil and using the benefits of Sales Navigator has been great. This has helped me take a more focused approach to prospecting, resulting in £100k+ of won business and another £100k+ active in the sales pipeline within 4 months. I wouldn’t hesitate to recommend Phil."
Mark Bentley
Business Development Director, HDI"Philip has helped me to learn how to use and set up Sales Navigator properly. It’s very easy to waste a lot of time using it if you don’t know what you’re doing, don’t know how to use its features effectively and have the wrong structure in place. I now have a great structure in place which will really pay dividends from a business perspective in the coming months."
Ed Forteau
Email Deliverability Expert, EORO"Phil is a wizard when it comes to working with LinkedIn Sales Navigator. There is a lot of untapped power with Sales Navigator, and Phil knows the ins and outs of leveraging it both strategically and tactically. If you think you could be using Sales Navigator better, talk to Phil…he’ll put you on the right track."
Phase 2: Sales Navigator Set up
Sales Navigator is a sales and marketing tool that sits on top of LinkedIn. It can be used to find, nurture and stay top of mind with your ideal clients. Outreach should be based on sales intelligence and insights so it is relevant, resulting in warm sales conversations.
Sales Navigator is a tool that takes time to learn and requires knowing and implementing effective strategies for success to be achieved. Just having Sales Navigator will not deliver results. It’s a fantastic tool but knowledge, time and work are needed to set it up and use it effectively.
As part of this phase, we will set up our proven Sales Navigator structure, tailored to your audience and your existing world. We set up everything necessary to easily set up the various campaigns in ‘Phase 3. Campaign Execution’.
Phase 3: Campaign Execution
Now that we have Sales Navigator set up the next stage is to become visible with your potential clients.
We will provide you with all the training and resources you need to engage your existing network (1st connections) as well as building a new targeted network (2nd+ connections). As well as providing you with all the strategies, you’ll also receive a task scheduler so you know what to do, when to do it and how to do it as well as a tracking system to help identify the important metrics from the campaign.
Tracking enables you to measure the results of your campaigns and identify potential issues at an early stage. The goal is to maximise the performance of the campaigns. Analytics sit at the heart of the Sales Navigator Blueprint, which is essential for improvement and achieving your sales targets.
Brian Best
Head of Sales, ICS Learn"Many thanks to Phil for the work he has done with us over the last six months. Direct business from the campaigns have resulted in over £100,000 of new business making it a very cost effective lead generator. I would highly recommend this route to market guided by Phil’s expertise."
Alex Hazlewood
Managing Director, RGCS"Within 2 weeks of the service starting I began to get sales leads and after 2 months these have turned into contracts totalling £57,000 annually. Not only has your service provided me with an amazing ROI but has resulted in my need to employ another team member."
Avinash Vasa
CEO, Cogent Hub"One of the successes of the campaign so far is that I am close to closing a contract for my outsourced customer service that will be worth between £500,000 and £1,000,000. I fully believe in Linked Into Sales’ service and feel it’s the right investment for companies."
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