Sales Navigator Blueprint
For a business to grow it needs a consistent throughput of quality targeted sales opportunities. 90% of businesses report that they struggle to generate new leads.
Best-in-class sales & marketing leaders will tell you that a structured approach is the secret ingredient to their success. This is where the Sales Navigator Blueprint comes in.
Common problems we hear from LinkedIn users:
- They spend hours on LinkedIn but get minimal results.
- They don’t know where to start with Sales Navigator.
- Their prospecting efforts are getting low response rates.
- Their content is getting very little engagement.
- Not enough sales opportunities are in the pipeline and sales targets are missed.
The reason for these failures is that most people don’t lay the foundations and don’t follow a structured approach so they know what they should do and how to do it.
Outcomes
The Sales Navigator Blueprint will give you complete clarity about what to do, when to do it and how to do it, resulting in the following outcomes:
Sales Navigator Blueprint – 3 Phases
Below you can learn more about our 3-phased approach and read testimonials from some of our clients.
Phase 1: The Foundations
In preparation for generating new business on LinkedIn, you need to ensure you appeal to your ideal client. You need to turn your LinkedIn profile into a landing page that resonates with them.
Your profile needs to provide credibility for you, the company you work for, and the solutions you sell. Your profile should add value and insights. It should provide the information your potential clients are looking for to make it easy for them to do their research. It should help you to stand out from the competition and help your prospects to take the next step.
This groundwork is crucial to the campaigns’ success. Without this, all your efforts will be less effective.
Phase 2: Sales Navigator Set up
Sales Navigator is a sales and marketing tool that sits on top of LinkedIn. It can be used to find, nurture and stay top of mind with your ideal clients. Outreach should be based on sales intelligence and insights so it is relevant, resulting in warm sales conversations.
Sales Navigator is a tool that takes time to learn and requires knowing and implementing effective strategies for success to be achieved. Just having Sales Navigator will not deliver results. It’s a fantastic tool but knowledge, time and work are needed to set it up and use it effectively.
As part of this phase, we will set up our proven Sales Navigator structure, tailored to your audience and your existing world. We set up everything necessary to easily set up the various campaigns in ‘Phase 3. Campaign Execution’.
Phase 3: Campaign Execution
Now that we have Sales Navigator set up the next stage is to become visible with your potential clients.
We will provide you with all the training and resources you need to engage your existing network (1st connections) as well as building a new targeted network (2nd+ connections). As well as providing you with all the strategies, you’ll also receive a task scheduler so you know what to do, when to do it and how to do it as well as a tracking system to help identify the important metrics from the campaign.
Tracking enables you to measure the results of your campaigns and identify potential issues at an early stage. The goal is to maximise the performance of the campaigns. Analytics sit at the heart of the Sales Navigator Blueprint, which is essential for improvement and achieving your sales targets.
Book Intro Call
Looking to increase brand awareness, build an audience of highly targeted prospects and generate quality leads? Start today by booking a call with us.
