ICS Learn
Case Study Information
Sector: Professional Training and CoachingClient – ICS Learn
ICS Learn is the world’s most experienced distance learning organisation. They have been a pioneer in teaching skills and qualifications at a distance for over 128 years, giving their students the opportunity to learn while earning and to fulfil your ambitions.
Their aim is to make learning as accessible as possible, allowing their students to get the skills, training and qualifications they want, in a way that lets them decide when, where and how they learn.
The Project
The ICS Learn team wanted to explore LinkedIn for developing new B2B and international markets. They considered doing this internally, but given the high internal management costs, the time required to execute campaigns, and their limited platform expertise, they decided the best option was to partner with us.
The initial work was conducted over 6 months using a single user account. It entailed Profile Optimisation, Sales Navigator setup (partial) and running various campaigns to engage decision-makers at organisations with training requirements. This work generated £100,000+ in won revenue and an ROI of 1,900%+.
Testimonial
“Many thanks to Linked Into Sales for the work they have done with us over the last six months. It has resulted in effectively promoting our brand in Linked In and delivered the added benefit of creating a community through quality connections, allowing us to speak directly with our target audience.
Direct business from the campaigns have resulted in over £100,000 of new business making it a very cost-effective lead generator.
We continue to work with Linked Into Sales in developing Linked In for all of our product range and I would highly recommend this route to market guided by their expertise.”
Brian Best, Head of Sales, ICS Learn
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