Clark Thomson
Case Study Information
Sector: Insurance Agencies and BrokeragesClient – Clark Thomson
Clark Thomson Insurance Brokers is the largest independent insurance broker in the country, with nine offices throughout Scotland.
Although large in size, they pride themselves on delivering an individualised, personalised service to each client, regardless of requirements. Whether for personal, business, or high-net-worth items, Clark Thomson can offer a tailored insurance solution.
The Project
Clark Thomson found us through a speaking engagement titled “How to Win Clients on LinkedIn.” They were posting content on their company page, but no marketing content or outreach from any personal profiles.
The initial LinkedIn marketing work was conducted over a 6-month period using 1 user account. It entailed Profile Optimisation, Sales Navigator setup and running various campaigns to engage decision-makers at organisations with insurance requirements. This work generated £3,000,000+ in quoted premiums, including a £2,000,000 contract over 3 years.
Testimonial
“Within the first month you managed to get me an appointment with the largest haulage contractor in Scotland to review all their insurances. This opportunity is probably the biggest in all of Clark Thomson’s 50 years as the premiums for the 3 year contract will be £2,000,000.
Without your service this would not have been possible as when contacting these companies you can’t get to speak to the correct person who make the decisions. I am absolutely delighted with your LinkedIn marketing service. Highly recommended.”
Carol Peebles, Account Executive, Clark Thomson
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