Jo Macsween Leadership Coaching
Case Study Information
Sector: Professional Training and CoachingClient – Jo Macsween
Jo Macsween Leadership Coaching helps leaders become great leaders with the help of people who’ve walked in your shoes. They say you’re shaped by the five people you spend the most time with. Whether it’s one-to-one coaching with Jo, or as part of a private peer group with other like-minded executives, Jo Macsween Leadership Coaching will bring your average up, as you become the leader you always knew you could be.
The Project
Jo Macsween Leadership Coaching was already active on LinkedIn but was seeking help to grow the coaching group.
The initial work was a 3-month proof-of-concept project using 1 user account. The work entailed Profile Optimisation, Sales Navigator setup (partial) and running a Re-engage Campaign to targeted 1st connections. This campaign generated a new coaching group member and an ROI of 1,000%.
Testimonial
“I’ve been working with Phil for a few months now, setting up a system within LinkedIn. I find Phil to be very structured and very patient, which is good because I don’t find these systems very easy. We’ve recently run our first campaign. As a proof of concept, and I’m happy to say that this helped me gain a new member into my coaching group, which is good news because the average tenure of one of my members is about three to four years. I am looking forward to some more wins in the coming months.”
Jo Macsween, Peer-to-Peer Leadership Coach
Book Intro Call
Looking to increase brand awareness, build an audience of highly targeted prospects and generate quality leads? Start today by booking a call with us.
