Client – Large Software Company

Our client is a US-based multinational consumer software company and one of the world’s 10 largest software companies.

They provide a wide variety of software solutions which help both single users and large enterprises (and any companies in between) with marketing, design and business solutions.

The Project

The company engaged us to help generate high-quality Marketing Qualified Leads (MQLs) for their sales team to follow up on and close. They were keen to run an initial 6-month pilot campaign before rolling it out to more members of the sales team.

The work entailed Profile Optimisation, Sales Navigator setup (partial) and running various campaigns to engage their key decision-makers. The campaign execution phase started in February 2020. Despite the pandemic undoubtedly impacting the number of contacts in the ‘buying zone’ (many citing spending freezes), the campaign built a sizeable prospect audience. With the economy reopening in July 2020, campaign activity accelerated, with more contacts able to buy and engage in conversations. This work generated £100,000 in won revenue, an ROI of 1,983, and added 1500+ new targeted connections.