LinkedIn Marketing Strategy

Work Smarter in 2022

Wednesday, February 2nd, 2022
LinkedIn is a constantly evolving platform. Over recent years changes have come from both the user base, but also from...

Is Not Having the Right LinkedIn Account Costing You?

Monday, November 29th, 2021
When you join LinkedIn, you start off with a free account. The free account is good, but for many people,...

How to provide credibility and trustworthiness on LinkedIn

Friday, September 27th, 2019
First impressions count. When you reach out to prospects on LinkedIn and they receive your connection message they will see...

Why LinkedIn is the ray of sunshine in the GDPR aftermath for B2B Companies

Friday, April 5th, 2019
GDPR and greater data rights for individuals The 25th of May 2018 will go down in history as the day...

Why researching the size of your market is vital in your sales process?

Monday, September 17th, 2018
If you work in business development or sales you know it’s a highly competitive business environment out there. With tough...

5 reasons LinkedIn is #1 for B2B Lead Generation

Friday, August 10th, 2018
Did you know that LinkedIn has 562 million members? Impressive, but it’s actually far less than the more well-known social...

LinkedIn Platform 2017: The Good, the Bad and the Ugly

Friday, March 10th, 2017

The complete overhaul to LinkedIn’s desktop platform and the roll-out to its users is nearing its conclusion. A week ago I got upgraded, which for a LinkedIn marketer couldn’t come sooner. So what’s the good, the bad and the ugly of LinkedIn 2017?

Are you making the wrong first impression on LinkedIn?

Tuesday, June 7th, 2016

First impressions count. When we meet someone for the first time we get a ‘gut feeling’ for whether we are going to get on with them and invariably our gut feeling is right. On LinkedIn, someone’s first impression of you is your profile picture

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